Fragrance is in demand!

A big lesson learned from the pandemic is that consumers want the comfort of fragrance in their lives and are willing to pay for it.  

Fragrance sales overperformed throughout the height of the pandemic, particularly in the United States. According to Perfumer and Flavorist magazine, 47% of fragrance consumers made a purchase as a treat for themselves in 2021. Prestige fragrance sales were up 49% and Nielsen IQ reported that mass fragrance sales were up 45%.  

In 2019, fragrance sector sales matched that of the skin care segment for the first time. Since then, the sales of perfumes, colognes, and other fragrance oils rose by 61% year over year. Additionally, candles, reed diffusers, and other home scent items grew by more than 20%.  

AERON is ready to meet the increased consumer demand around the clock and everywhere they live, work, and play. After 25 years in the industry as a private and white label fragrance diffuser producer, AERON is launching two house brands that were developed for long-lasting fragrance delivery everywhere you go.  

Belle Aroma and Drive Time fragrance diffusers are incredibly versatile. They offer fragrance solutions for cars and homes using waxes, scented resin, fragrance oil, and essential oils. Use these products in your vehicle, bedroom, office, or take them on the go!  

Our products are already packaged and ready to go in our PDQs for your store shelves, counters, or floor stands. They could also be developed for you and your brand. The possibilities are endless!  

Check out what AERON has to offer by visiting the AERON Lifestyle Technology website! 

Jean VanGrey for drivetimebrand.com